Estrin Communications provides more than 18 years of analyst relations, public relations, and thought leadership experience for high tech companies across the globe. We specialize in strategic planning, content creation, category development, customer marketing and peer reviews, differentiated public relations campaigns, and sales tools to generate brand awareness and rise above the noise. We know the high tech landscape, the press and analysts that cover it, and how to help you stand out from the crowd.
Donna loves to work with high tech executives, thought leaders, analysts and the press to create and lead results-driven communications programs that effect change within organizations immediately. Donna has deep industry relationships and creates strong lasting bonds between c-suite level executives and analysts and press. She has more than 15 years experience in competitive marketing strategy, analyst relations, customer marketing including peer review campaigns, public affairs and public relations at high tech companies especially in the cybersecurity, compliance, privacy and risk management industries. Donna has worked with large companies such as McAfee along with smaller start-ups such as Illusive and Lastline. Donna led internal and external communications activity with the acquisition of WhiteHat Security by NTT and Lastline by VMware. In addition, she ran communications when ReliaQuest acquired Digital Shadows. She earned an MBA from Golden Gate University and is currently a board member of the Foundation of San Mateo County Libraries. Donna is a passionate sailor and competitive sailboat racer, she also volunteers teaching sailing. She skis and enjoys hiking, camping and spending time with her son.
Simply put, Donna Estrin is a rock star. At the core, analysts are looking to provide compelling research and need support from talented analyst relations people to provide compelling research given time poverty. The science of AR is succinctly delivering company messaging and have it understood given analyst time constraints. There is an art and a science to working with analysts; Donna does both adeptly.
Frank Dickson
Group Vice President,
security and risk, IDC
Donna drove the messaging with the industry analysts moving the category from Network Traffic Analysis to Network Detection and Response which aligned with our market vision. In addition, Donna brought in a new PR agency to establish Lastline as a thought leader. She also drove social media efforts and created a new consistent brand across the platforms which included a video series and weekly employee campaign. Donna was excellent at focusing on long term goals for the company and is someone who is a true communications professional.
Chad Skipper
Global Security Technologist,
Lastline, VMWare and Cisco
Donna is an exceptional communications professional, a strategic thinker that is able to drive projects herself and jump in when needed. She is quick to learn, energetic and can multi-task under pressure. Donna established and drove a successful analyst relations program as well as lead us to become a visionary in the Endpoint Protection Platform Magic Quadrant. In addition, she created a thought leadership PR program that included setting up quarterly threat labs reports. Donna is someone you can rely and depend upon.
Stephen Banbury
Chief Marketing Officer, Comodo, Reputation and LiveRamp
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